About the course

This comprehensive two-level course on New Food Product Development covers the complete journey of taking a food product from concept to commercialisation. It begins with building strong foundational knowledge in market research, consumer insights, ingredient selection, and lab-scale formulation, and progresses towards product scale-up, supply chain planning, quality systems, pricing strategies, regulatory compliance, and post-launch product management.

Delivered by Ms. Iksha Chhabra, an expert in Nutrition and Product Development, the course integrates theoretical frameworks with practical applications and real-world industry insights. Learners will gain exposure to successful product development and commercialisation journeys through case studies of industry contributions from leading brands in NPD domain of Oh! Nuts, Farmley, and Barosi, offering practical understanding of innovation, execution, and market readiness in the food industry.

 

Course Modules for Fundamentals of Food Product Development - Level 1:

1. Module 1 - Introduction to Product Innovation and Development
   1. Oh! Nuts - Case Study
2. Module 2 - The Conceptual Framework
3. Module 3 - The Process of Product Development

Course Modules for NPD: Implementation and Execution Framework Level 2

1. Module 1 - New Product Development - Implementation and Execution of Framework
2. Module 2 - Pilot Production and Scaling up
   1.  Farmley Case Study
3. Module 3 - Pricing Strategies
4. Module 4 - Product Management
   1. Barosi Case Study 

Course Objective

• Introduce learners to the end-to-end new food product development lifecycle, from ideation and formulation to commercial execution.
• Build understanding of key frameworks, tools, and decision-making models used in market research, consumer insights, and product strategy.
• Develop competencies in ingredient selection, recipe formulation, product scale-up, quality assurance, and regulatory compliance.
• Enable learners to understand cost structures, pricing strategies, supply chain planning, and post-launch product management.

 

Course Outcome

• Ability to differentiate between product innovation, product development, and product management.
• Apply structured frameworks and tools to design, formulate, scale, and commercialise food products.
• Develop lab-scale formulations and translate them into scalable, market-ready products.
• Plan and manage quality systems, supply chains, pricing, and regulatory requirements.
• Monitor product performance post-launch and make data-driven improvements across the product lifecycle.

 

Who Should Enroll:

• Final year students pursuing food science, food technology, engineering, nutrition, and allied fields.
• Young professionals aspiring to work in food product research and development, and scientific and regulatory affairs.
• Entrepreneurs, start-up founders, and aspiring food business owners
• Professionals from FMCG and food manufacturing companies looking to strengthen their NPD knowledge